Here you’ll find a selection of projects I’ve directed and produced for brands such as Bancolombia, Haleon, and ICETEX, among many others.
Companies and agencies have trusted my work to craft corporate pieces that combine quality, creativity, and a strategic approach delivering messages that are both clear and memorable.
Companies and agencies have trusted my work to craft corporate pieces that combine quality, creativity, and a strategic approach delivering messages that are both clear and memorable.
ICETEX | No tramitadores
ICETEX (the Colombian state institution that funds and promotes access to higher education through student loans, subsidies, and support programs) was facing a challenge: fraudulent intermediaries fraudulent intermediaries (‘tramitadores’ in Spanish) were taking advantage of people’s lack of information, obtaining loans and subsidies in their names while the real beneficiaries were left without support.
To tackle this issue, we partnered with Kraftmedia to develop the ‘No Tramitadores’ campaign, which I directed and produced in two episodes.
The project aimed to raise awareness and provide clear, accessible information to protect users, combining a straightforward audiovisual language with an educational approach.
Client: ICETEX
Production Company: Kraftmedia
Role: Director & Producer
Production Company: Kraftmedia
Role: Director & Producer
INVICTA PRODIVER 40888
When we talk about corporate videos, we don’t just mean institutional pieces or internal communications, commercial storytelling is also a key part of this spectrum.
This spot was directed and produced in collaboration with Kraftmedia to promote the Invicta Pro Diver 40888, a unique collector’s edition timepiece.
The visual narrative was crafted to highlight its exclusivity and luxury, while also conveying that this is a watch with history; classic, worn, and carrying its own character. A commercial designed to showcase not just a product, but a jewel that speaks for itself.
Client: Invicta
Production Company: Kraftmedia
Role: Director & Producer
Production Company: Kraftmedia
Role: Director & Producer
PREJA - VU | COMMERCIAL
This commercial was conceived with a cinematic approach to highlight the innovative and unique service offered by Preja-Vu: immersive metaverse training designed for senior executives.
The goal was to create a piece that not only communicated the value of their proposal, but also conveyed the full experience of the process, showing how technology and training merge to transform the way leaders approach communication and crisis management.
Client: Preja-Vu | TANK
Production Company: DS Producciones
Role: Director & Producer
Production Company: DS Producciones
Role: Director & Producer
BANCOLOMBIA | SANCHO BBDO
In addition to my experience as a director, I have also worked in Motion Graphics and post-production. During a contract with Sancho BBDO, I took on the role of "Preditor" for the Bancolombia account, where over the course of two months I created and animated multiple external communication pieces for the brand.
This experience not only strengthened my technical skills in animation, but also allowed me to bring creativity and efficiency to the development of campaigns for one of the country’s most important financial institutions.
Client: Bancolombia
Production Company: Sancho BBDO
Role: Motion Graphics Animator | Preditor
Production Company: Sancho BBDO
Role: Motion Graphics Animator | Preditor
ICETEX - JÓVENES TALENTOS
(2023 y 2024)
(2023 y 2024)
Among the projects produced for ICETEX, this campaign stood out for its versatility and impact.
I directed and produced two commercials (one for the 2023 call for applications and another for the 2024 edition), designed to promote and inform the launch of scholarships and grants for the “Young Talents” (in Spanish “Jóvenes Talentos”) program, an initiative that supports the education of high-potential students in Colombia.
I directed and produced two commercials (one for the 2023 call for applications and another for the 2024 edition), designed to promote and inform the launch of scholarships and grants for the “Young Talents” (in Spanish “Jóvenes Talentos”) program, an initiative that supports the education of high-potential students in Colombia.
The challenge was to craft pieces that felt fresh, clear, and engaging, connecting with a young audience while conveying the message of opportunity and growth that the campaign sought to inspire.
Client: ICETEX
Production Company: DS Producciones
Role: Director & Producer
Production Company: DS Producciones
Role: Director & Producer
AMERICAN SCHOOL WAY - NO MÁS "SORRY FOR MY ENGLISH"
For American School Way, we partnered with the agency TANK to develop a web series based on the premise “No Más Sorry for My English,” aiming to connect with audiences through relatable, everyday situations.
The result was a comedy series spanning 3 seasons of 13 episodes each, starring recurring characters such as Kevin, "El Oso", and "La Extranjera". With humor and charisma, they conveyed a message of confidence and growth in learning English.
This large-scale project blended entertainment with strategic communication, creating closeness and identification with the audience.
Client: American School Way
Production Company: Kraftmedia | TANK Consultora
Role: Producer
Production Company: Kraftmedia | TANK Consultora
Role: Producer
These are just a few of the corporate projects I’ve had the opportunity to direct.
Each experience has allowed me to bring my vision and cinematic touch, always with the commitment to achieving the highest possible quality.
My goal in every production is not only to meet expectations, but to go beyond them, to create work that resonates with the audience and leaves a lasting impression.
